Rocking your writing with Paula LaRocque

Thanks to all those who attended our Sept. 19 meeting featuring author, writing coach and former Dallas Morning News editor Paula LaRocque. It was informative and I've already started using her tips to improve my writing.
We have photos to come from the event including our regional award winners in the Azbees for a future post, but for now, here are some of the highlights listed from LaRocque's presentation.
*Make your text clear. Readers don't want to study and dissect the sentence to understand it.
*Ditch your concept of formal writing. Write as you speak, when you speak well, she encouraged.
*The unsellable is unreadable. Read your work aloud and note the language and flow. Does it read well? Simple subject, verb, object sentences are understandable. She also cautioned against long sentences. Using active voice was another tip.
*Another common mistake made is trying to impress instead of communicate.
LaRocque gave an example of simple versus too long:
Jimmy just hit me.
or
Following an altercation in the sandbox, Jimmy hit me.
Some of LaRocque's guidelines for better writing:
*If telling a story, begin as you would tell the story to a friend.
*Use a road map with a beginning, middle and end. Write quickly without interruptions. If you edit as you write, you lose the spontaneity and your good ideas.
*Write your piece before you have to write it. She admonished (gently) journalists as procrastinators and characterized writing best on deadline as an excuse.
*She recommended building time into your assignment to write and then leave the story alone. Then, return to it with your editor's hat on.
*Edit first for wordiness, which gets in the way. Once you make it tighter, then read it aloud and send it to the editor after that.
She added the following tips:
*Keep sentences short.
*Have an average sentence length of 25 words or less.
*Have variety of lengths for your sentences.
*Keep one idea per sentence.
*Try not to back-end your sentences. Avoid using words like 'amid' at the beginning of a sentence, for example.
*Avoid pretentions.
*Change long difficult words to simple ones with the same meaning.
*Prune your sentences and try to use single syllable words, when possible.
*Make sure your words are accurate. The word is lectern, not podium; check to see if you should use gauntlet or gantlet; comprise of is wrong - compose of is right.
*Adding words can make sentences less interesting. For instance:
made an effort - we tried
they made a decision - they decided
she gave a report on the results of the study - She reported on the study.
on a regular basis - regularly
*Avoid redundancy: sum total, potential promise, blue in color, tall in height
*Watch vague qualifiers: totally, really, very, quite, somewhat, rather
She named several authors and books as suggested reading to understand some of her tips on being concise, being clear and using simple sentence structures. "A Perfect Storm" was one example of making a topic perfectly clear, which makes it perfectly interesting. Authoer P.D. James' "The Lighthouse" was another suggested read because of the beauty of the writing. Stephen Ambrose was another author she mentioned.
Don't forget our upcoming meeting:
What: Headline Writing with writing coach and author Paul LaRocque, who retired as student publications director at Texas Christian University, where he also taught reporting
When: Wed. Nov. 14, 11:30 a.m. to 1 p.m.
Where: Southern Recipes Grill, 2715 N. Collins Street in Arlington. Restaurant phone number: 817-469-9878
Cost: $20 for ASBPE members, $25 for non-members. Price includes discussion and lunch - cash payment preferred
RSVP: Tonie Auer, 817-925-2013 or tonieauer@gmail.com
 

Don't forget Sept. 19 Meeting

Just a quick reminder about our September meeting featuring author and former Dallas Morning News editor Paula LaRocque.
In her talk titled, "The Secrets of Good Writing," you will hear LaRocque's easy-to-apply tips for making all workplace writing accurate, clear, brief, warm, and interesting. (Her guidelines can be found in The Book on Writing: The Ultimate Guide to Writing Well.) She also will discuss the most common errors in workplace writing.
When: Wed. Sept. 19, 11:30 a.m. to 1 p.m.
Where: Southern Recipes Grill, 2715 N. Collins Street in Arlington. Restaurant phone number: 817-469-9878
What: The Secrets of Good Writing.
Cost: $20 for the meeting and lunch - check or cash preferred
RSVP: Tonie Auer, 817-925-2013 or tonieauer@gmail.com
See you there!
 

ASBPE, TABPI Partner on 2007 Magazine Critique Service

WHEATON, IL -- The American Society of Business Publication Editors (ASBPE) and Trade, Association and Business Publications International (TABPI) are joining together to promote and further develop the Magazine Critique Service (MCS), a program intended as a first step for b2b magazines interested in gauging their current performance. The MCS allows editors to get feedback from some of the most respected editors working in b2b journalism today, and benefit from their colleague-to-colleague analysis of what's working and what can be improved.

Designed to help magazines assess their design and editorial — at prices lower than typically found in the B2B publication market — the ASBPE/TABPI Magazine Critique Service helps you take your content to the next level. The MCS provides objective, outside analyses that can show the decision makers in an organization how to take content to the next level. Magazines participating in the MCS will have three reviewers give detailed feedback on specific editorial and design aspects of the publication. TABPI and ASBPE will provide a report to the editor, who can thoroughly review the results with the editorial and design staff.

The service is a good investment for magazines desiring a revamp or a refresh after years in the industry. Magazines get to ride on the experts' learning and minimize costly trial and error situations. More dynamic editorial and design equates to more credibility with readers and advertisers, who will recognize the publication as the voice for the industry it covers.

All submissions for the MCS must be received on or about Oct. 1. The average processing time will be eight to 10 weeks from the time materials are received. Complete details on the program, along with a submission form and two sample critiques, are available on the TABPI website, at http://www.tabpi.org/, as well as at the ASBPE website, http://www.asbpe.org/.

About ASBPE
Founded in 1964, ASBPE, Wheaton, Ill, (http://www.asbpe.org/) is the nation's only professional association for full-time and freelance business-to-business editors and writers who work for business, trade, association, and professional print magazines and newsletters and digital/Internet publications.

The Society helps editors develop and improve editorial and publishing management skills, enhance their ethical standards and the editorial excellence of their publications. ASBPE tries also to prepare members to play larger roles in their publishing organization.

The Society is widely known for its annual Azbee Awards of Excellence competition in editorial and design of magazines, newsletters, and digital publications, as well as its annual National Editorial Conference.

ASBPE has more than 700 members and chapters in 14 locales—Atlanta, Boston/New England, Chicago, Cleveland, Dallas/Ft. Worth, Denver, Houston, Kansas City, New York, Northern California, Northern Michigan, Southern California, Twin Cities (Minneapolis/St. Paul), and Washington, D.C.—which host meetings to provide face-to-face professional guidance, networking, and educational presentations to editors at the local level.

The Society also sponsors an annual scholarship for young editors and conducts a host of original editorial-related research. ASBPE's Web site features a popular job posting area, along with a members-only section with a wealth of how-to articles and a discussion forum geared to help editors do their work more effectively.

For more information about ASBPE, contact: Janet Svazas, executive director, ASBPE, 214 North Hale St., Wheaton, IL 60187, 630-510-4588.