Paula LaRocque Writing Workshop

Some of you asked for details on a special Saturday writing workshop Paula LaRocque teaches twice a year at SMU. The fall 2007 workshop will be 9 a.m. to 4 p.m., Saturday, Oct. 13. It’s taught through Continuing Studies, and is open to the public. The morning session is appropriate for anyone who ever has to write anything. It offers specific guidelines for achieving accuracy, clarity, brevity, interest, and warmth in written communication, whether electronic, memos, letters, reports, press releases, etc.

The afternoon will look at the more creative aspects of writing but applies to both fact and fiction. The focus will be on writing with color, voice, and freshness, whether for features, profiles, narratives, story-telling, etc,

Course title: “The Secrets of Writing Well: The Ultimate Guide”; 10/13/2007 Saturday, 9 to 4, with an hour’s lunch break. SMU provides participants with complementary copies of the required text.

Course code: M072WRIT205
The URL below will take you directly to a description of the class and includes a link for registering as well. (Click on the course code link.)

https://contsturegister.smu.edu/ShowSchedule.awp?&Search=INSTRUCTOR&Target=MDEwNTAxNDEyODg3&Title=Courses%20Taught%20by%20Paula%20LaRocque

Or you can register or get more information through Continuing Studies:
214-768-1020
fax 214-768-1071
www.smu.edu/think
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Also, Paula is participating in an unusual book-signing event at the North Richland Hills Barnes & Noble from 2 to 4 p.m. Saturday, Oct. 20. It’s a group book-signing involving the published authors of the DFW Writers’ Workshop. Signed books make special Christmas gifts. For more info:

Richland Centre
8525 Airport Freeway
North Richland Hills, TX 76180
817-281-7042

Finally, Paula will appear on KERA’s “Think” (FM 90.1), Monday, Oct. 15, from noon till 2 pm. Listeners can call in with questions about writing, grammar, pet peeves, whatever -- the language in general. The show will be during the station’s fall pledge drive, and the KERA folks will give listeners signed copies of her latest book, “On Words,” as a pledge gift.
The fall seminar will be Saturday, Oct. 13. There’s also an interesting book-signing coming up at the Richland Hills Barnes & Noble Oct. 20.
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Paula LaRocque is author of “The Book on Writing: The Ultimate Guide to Writing Well” and “Championship Writing.” Her new collection of print and radio commentaries, "On Words," was published last month by Marion Street Press.
Posted by ASBPE Dallas-Fort Worth on Monday, October 08, 2007 @ 8:31 AM
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Managing the Editor-Freelancer Relationship in the Digital Age

The American Society of Business Publication Editors (ASBPE) will host a Webinar, Friday, Oct. 19th, which will explore how the digital platform is raising new questions and methods for managing freelancers.
We are pleased to announce that our October 19th call will be sponsored by Beacon Communication Services at www.beaconlive.com. Beacon is ASBPE's vendor of choice for all of our audio and web conferencing services.

Some editors are exploring the payment of freelancers based on a Web-centric, performance-based pay model, in which freelancers are paid based on the number of "hits" or "visitors" their articles generate.

Freelancers are also seeking new ways to adapt to the Web 2.0 universe. As more publishers diversify online content by including content generated by readers and vendors, freelancers must compete in an increasingly crowded marketplace. The time is fast approaching when freelancers must have the skills to allow them to say: "I have a great story pitch and a cool video/podcast/slideshow/animation/mashup to go with it."

Chris Linquist, Online Editorial Director, CXO Media, and Matt Bolch, a successful Atlanta-based freelance writer and editor will also discuss:
• How much and when (upon acceptance, upon publication?) should a freelancer be paid?
• What rights will the publication retain over the freelancer's work?
• Should "kill fees" be publication policy? If so, how much?
• How to develop long-term relationships with effective freelancers?
• How should freelancers break into the B2B press?

Please join the American Society of Business Publications Editors (ASBPE) and your colleagues in the trade and association press for a timely discussion on working with freelancers.

Date: Friday, October 19
Time:1 to 2 pm EST
DETAILS FOR HOW TO CALL IN ETC. WILL BE PROVIDED UPON REGISTRATION
Cost:
• Free to the first 50 ASBPE members* who register
• $25 to ASBPE members who register after the first 50 registrants.
• $35 to nonmembers
*Free to those who apply for ASBPE membership ($75 for editors; $50 for freelancers). Join ASBPE by faxing the attached membership form to the attention of Steve Roll at (703)341-1625.

Membership includes, among other things, ASBPE's national newsletter, discounts for ASBPE's annual National Editorial Conference and Azbee Awards of Excellence competition, and access to original editorial-related research.

RSVP by following the registration instructions below.
To register, please fax the following information to (703) 341-1625 to the attention of Steven Roll, ASBPE or e-mail the information to Steven Roll at b2beditor@gmail.com:
1. Your name:

2. Company and publication:

3. Street address:

4. City, State, and zip code:

5. Number of reservations for members or nonmembers:

____(members) ____(nonmembers)

6. Type of credit card:

7. Name as it appears on credit card:

8. Total authorized charge on credit card:

9. Card number:

10. Expiration date:

11.Signature:

Names of people to attend. (We must have names of attendees in advance):
1.
2.
3.
4.
Please save a copy of this form for your records.
ASBPE is exclusively an association of professional editorsand writers who work for business magazines and theirassociated Web sites. The society's central focus is helpingmembers develop their editorial and management skills with aview to enhancing their performance and preparing them toplay larger roles in their publishing organizations. The society makes editors aware of trends in advertising sales,circulation, marketing, production and the business ofpublishing. To that end, ASBPE hosts a National Editorial Conference, where editors can learn how to deal withmanagement, technical, and financial issues impacting their publications. ASBPE also organizes an annual Awards of Excellence competition; as well as a Lifetime Achievement Award and Young Leaders Scholarship. ASBPE additionally avails members of a salaryand workplace attitudes survey, an on-line discussion forum,bimonthly newsletter, an online members directory anddiscounts on local chapter events. For more info, visit www.asbpe.org.
Posted by ASBPE Dallas-Fort Worth on Thursday, October 04, 2007 @ 2:13 PM
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