From boosting readership and ad dollars to raising brand awareness, learn how B-to-B publications are gaining a competitive edge through webinars.
Want to know what it takes to successfully produce compelling — and profitable — webinars for your trade magazine? Join the American Society of Business Publication Editors during a webinar on Friday, March 21st, to get the inside scoop from top experts at Nielsen Business Media and InXpo.
You’ll Learn How to…
• pick a compelling topic and present it for maximum impact.
• involve print and on-line staff editors in content development and presentation of webinars.
• manage the “church-state” divide and address common ethical issues when conducting webinars.
• package and market online events for potential viewers and sponsors.
• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.
Meeting Details
When: Friday, March 21st, from 1:00 p.m. to 2:00 p.m. EST.
Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.
How to attend: To reserve your place, submit a completed
reservation form by March 17th to
b2beditor@gmail.com or 201-221-8655 (fax).
Questions may be directed to Steve Roll at 703-341-5926.
You may also RSVP online at
http://www.asbpe.org/.
Charge: This webinar is $10.00 for all ASBPE members and $35.00 for non-members.
About the Presenters
KRISTIN BEAULIEU is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses. Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine. PCMagCast received both Gold and Bronze 2006 Folio Fame Awards for “Best Online Events of the Year” for its “Security and Mobility Virtual Tradeshow” and the webcast, “Selecting and Setting up an HDTV Set”. Additionally eSeminars received the 2005 Folio Fame Gold Award for “Best Online Event” for its Security Solutions Tradeshow “Protect Yourself Against Attacks.”
ELLIOT MARKOWITZ is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen’s publications and brands. He is also Editorial Director of Nielsen’s Small Business Resource Center and Mediajobmarket.com. Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company’s eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives. Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post. He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.
About ASBPE
ASBPE is exclusively an association of professional editors and writers who work for business magazines and their associated Web sites. The society’s central focus is helping members develop their editorial and management skills with a view to enhancing their performance and preparing them to play larger roles in their publishing organizations. The society makes editors aware of trends in advertising sales, circulation, marketing, production and the business of publishing. To that end, ASBPE hosts a National Editorial Conference, where editors can learn how to deal with management, technical, and financial issues impacting their publications. ASBPE also organizes an annual, day-long winter workshop; an annual Awards of Excellence competition; as well as a Lifetime Achievement Award and Young Leaders Scholarship. ASBPE additionally avails members of a salary and workplace attitudes survey, an on-line discussion forum, bimonthly newsletter, an online members directory and discounts on local chapter events.
For more info, visit
http://www.asbpe.org/.
Professional speaker, radio personality, and author, Bryan Dodge will be the featured speaker at the May 14 meeting of the DFW Chapter of the ASBPE.
